Stanbroke Diamantina Brand

Branding
Print Design
Art Direction
Web Design
 

A quality rebrand for a quality product. 

Stanbroke are a premium, family-owned beef business located in Northern Queensland. They came to us looking for a refresh on their Diamantina brand. 

Diamantina beef is a reflection of the pristine nature of North Queensland, and the client wanted to show that in the packaging, communications, and photography for the product. 

 A logo for Diamantina was developed along with a new, clean packaging style which showcased the environment where Diamantina beef came from, and then we created a colour system to distinguish the verticals in the supermarket freezer. This was extended to packaging for shipping, and then communication material. 

One of the highlights of working on the Diamantina brand was Art Directing a team of chefs, stylists, and a photographer for a photoshoot of the product, and images for premium recipe cards.