Prime Lawyers Website

UX Design
UI Design
Art Direction
 

A new approach to a storied firm 

Prime Lawyers are a Sydney law firm with a strong, established history, but came to us recognising that their online presence didn't reflect their energetic, fresh point of view. 

Though visually their old site was clearly dated, it did have one standout feature - it gave the firm a great SEO presence, which was something that the guys understandably wanted to retain. 

We sketched a new site up for them with a focus on linkages and keeping content prominent, balancing what a crawler robot wants to see with what is easily navigatable. We then refined the design and finished off with a great looking site that hasn't negatively impacted their search results.