LG Solar
UX Design
UI Design
Responsive Web
A redesigned customer flow.
LG Solar wanted a re-think how they engaged with their customers. The previous site contained a lot of the correct content, however it was hard to find within the existing structure.
Many of the people landing on this site were looking to educate themselves on Solar energy. I was tasked with creating a new site that would guide customers through all of the stages to purchase.
First we split users into commercial and residential users, then offered education on Solar, helping them to understand what kind of system they might need. Finally we guided them to nearby installers for detailed quotes.
Design process
Starting with pen on paper, and then fleshing out wireframes and prototyping in Axure, I was able to test how a potential customer would move through. After the UX was signed off, I then designed the site UI.
