News Connect
UX Strategy
UX Design
UI Design
Responsive Web
Meet your future customers.
News Connect started as a tool used by the sales teams at News Corp to help their clients to find the best audiences for their campaigns. News Corp contacted The Loom to work as a part of the core product team and launch News Connect as a customer facing platform.
The approach.
While News Connect would be launched externally, the internal sales teams would remain everyday users. After requirement gathering, we conducted interviews with key sales staff. here we uncovered their issues with the existing product and how we could improve it to make their lives easier.
From paper to prototype.
The product timeline was short so we needed to start getting ideas down quickly. We sketched on paper and whiteboards and then created lo-fi prototypes for presentation and validation. We kept sketches public so that they were easy and accessible to all stakeholders, and held regular forums to make sure the team could feedback on concepts. This allowed us to test our ideas quickly, and challenge our understanding against the expectations and needs of the product and technical teams.
A new design system
In parallel to the prototyping we needed to get a head-start on the design work. We developed a component based design system that could be applied and rolled out to approved UX wireframes and prototypes as easily as possible. Doing this early allowed the the development team to start work on UI elements early, to avoid a crunch later.
